11 Destination Marketing Tips in a Time of Crisis

1. Be proactive with positive news. There is always something positive to say, even in a time of crisis. New tourism appointments, new flight services, new attractions, increased cruise ship arrivals, festivals, events, hotel packages, and hotel developments generate positive news that helps rebuild an image in the eyes of overseas visitors, namely, potential tourists. …

Are You a Real Leader or Just an Imitation?

Position and title may give you power but power in itself does not make you a “Real Leader.” To become a Real Leader, there are specific skill sets that you must understand and master. This does not come naturally. It takes dedication, passion and commitment to the process. That commitment, dedication and passion include a …