11 Destination Marketing Tips in a Time of Crisis

1. Be proactive with positive news. There is always something positive to say, even in a time of crisis. New tourism appointments, new flight services, new attractions, increased cruise ship arrivals, festivals, events, hotel packages, and hotel developments generate positive news that helps rebuild an image in the eyes of overseas visitors, namely, potential tourists. …

How to Break Bad News in an Employee Performance Evaluation

If most personnel managers could have it their way, every employee performance evaluation would be chock-full of “excellents” and “outstandings,” five-star ratings, and glowing feedback. Unfortunately, in the real world, it doesn’t always work out like that. The law of averages dictates that most of the workers you evaluate will fall somewhere in the middle …