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As the influence of social media on different industries continues to grow, so too make careers in the field. However, despite the real boom in social media jobs, the relative newness of the profession combined with the wide variety of positions out there can make it difficult to know which role might be the right one for you.
Not to worry, we will guide you through choosing the right career paths in the social media world, even in the hospitality industry. By the end, you’ll be armed with the knowledge you need to pursue a role in social media that not only fits your skill set, but that can offer real longevity, career growth, challenges, and opportunities.
1. Social Media Consultant
As a Social media consultant, you will help hospitality businesses and organizations develop and implement social media strategies. You will work with clients to create social media content, manage their social media accounts, and monitor the effectiveness of their efforts. You’ll use your creativity to develop engaging content for your hospitality clients.
Skills You Need To Be a Social Media Consultant
- Analytical skills: You will need analytical skills to review data and make informed decisions based on the information you have. As a Social media consultant, you will use analytical skills to determine what social media platforms are most effective for your hospitality clients and what types of content are most engaging.
- Communication skills: As a social media consultant, you’ll often communicate with clients, colleagues, and other stakeholders. Effective communication skills can help you convey ideas, answer questions and resolve issues. You can use communication skills in almost every aspect of your job, including during the initial sales process, when you’re providing updates to clients, and when you’re answering questions from colleagues.
- Creativity: You need creativity to develop strategies and engaging content for your clients. For example, you might suggest a unique way for your client to interact with their audience on social media.
2. Blogger & Vlogger
Blogging and vlogging are great ways to make use of social media if you are in the hospitality industry. Not only will you share vital information with people and serve as a reliable guide, but you will also make a huge ROI.
You need to create unique and engaging content to attract traffic to your blog or youtube channel. For instance, you’ll find gazillions of blogs about the best things to do in a city e.g Maldives, but in order to create unique content, you’ve to look at a different angle. So, if you create content around The Maldives Guide for First-timers, there are more chances of getting some new traffic or grabbing the interest of new readers to your blog.
As you share tangible information, you can also make money through brand endorsement, affiliate marketing, display ads & banners, & Influencer marketing.
3. Virtual Travel Agent
As a virtual travel agent, you will help your clients make travel plans online. In addition to booking reservations, you’ll assist them in choosing their destinations, transportation, and lodging. You will also inform travelers of passport and visa requirements, rates of currency exchange, and import duties. You can work independently or with a larger agency.
4. Virtual Event Planner
As a virtual event planner, you will generally be responsible for remotely structuring, coordinating, and ensuring the timely preparation of an event. You’ll be responsible for actualizing everything related to an event from brainstorming ideas, and conceptualization, to preparations and logistics. With the responsibility of making experiences and bringing visions to life, you’ll have to be adept at juggling multiple tasks including scouting for venues, soliciting bids, managing budgets, managing vendor and client relationships, and other duties
5. Copywriter
As a freelance copywriter, you will help hospitality brands bring to life their brand message. You need to have a deep understanding of the ways great content (copies) helps your hospitality clients achieve their aims. You will be required to write great website content for these hospitality companies, and generate briefs, slogans, and scripts. Simply put, your work defines how hospitality brands will be perceived by the public.
There is a whole world of opportunities waiting for you on social media. All you need to do is identify your interests and strengths and build a beautiful career. It takes patience, consistent learning, and practice.